Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/08734_Field_TCGG T499.txt

Text File | 1996-04-10 | 901b | 16 lines

the arts of engraving and casting . . .” (47) The goldsmiths
and many others were needed to make up the family of
inventions that add up to “printing.” So complex is the story
that a query has arisen: “What did Gutenberg invent?” Usher
says (p. 247): “Unfortunately, no wholly decisive answer can be
given, because we really have no competent contemporary
evidence as to the details of the processes by which the various
early books were produced.” In the same way the Ford company
has no record of the actual procedures followed in making its
first cars.

     The concern in the present book is to point out the
contemporary response to this new technology, as in years to
come historians will chart the effects of radio on the movie and
of TV in disposing people towards the new kinds of space as,
for example, of the small car. It seemed quite natural to